Glossary

The words, in plain language.

What you’ll see in your LaLista dashboard and in Meta’s own tools, explained in a sentence or two.

Your results

Reach: The number of different people who saw your ad at least once.
Impressions: How many times your ads were shown in total. One person can see an ad several times, so impressions are usually higher than reach.
Clicks: How many times people clicked from your ad through to the car.
Click-through rate (CTR): Clicks divided by impressions: the share of views that led to a click.
Delivery metrics: Reach, impressions, clicks and CTR — what happened once your ads were shown. They are what you see in your LaLista dashboard.

Inventory-led ads: Ads driven by what you actually have in stock: every car gets one, and sold cars stop being advertised.
Inventory feed: Structured data about what you have for sale right now. LaLista reads it from where your cars are already listed.
Catalogue ads: Ads that take photos, prices and links from a catalogue — for a dealer, the cars in stock — instead of one-off uploads. LaLista builds and maintains the catalogue from your stock.
Carousel ad: An ad with several cards people swipe through, for example one car per card.
Dynamic creative: Ads whose layout and text update automatically when a car’s details change, so the ad always matches the car.
Local targeting: Showing ads to people within a set distance of a place — for LaLista, your dealership.
Publishing: Sending new or updated ads to Facebook and Instagram. LaLista does it for you, every night.
Nightly sync: The check LaLista runs on your stock every night: new cars go live, prices update and sold cars come down.

Facebook Page: Your dealership’s public page on Facebook. Its name and picture are what people see on your ads.
Partner access: How you share your Facebook Page with LaLista: in Meta Business you add us as a partner with the “Ads” permission, without giving us a password.
Business portfolio (Meta Business): Meta’s settings for a business’s Pages, people and partners. Your Page has to be in a business portfolio before you can add a partner.
Ad account: The Meta account ads are run and paid from. With LaLista it’s ours, and the ads are included in your monthly price — you don’t need one.

The help centre walks through setup step by step.