Reference
Glossary
Short definitions your sales and ops teams can share with customers. For setup steps, start with the help center.
- Catalog ads
- Ads that pull photos, prices, and links from your product catalog (for example vehicles) instead of one-off uploads.
- Inventory feed
- Structured data from your website or system that represents what is for sale right now.
- Delivery metrics
- Impressions, clicks, CTR, and reach — how ads perform in the auction. Media spend is tracked separately from software fees.
- Dynamic creative
- Ad layouts and copy that update automatically when catalog fields change, so creative stays aligned with stock.
- Inventory-led ads
- Campaigns driven by what you actually have in feed — fewer manual uploads and fewer ads for sold-through items.
- Publishing
- Sending approved ads or catalog updates to Meta, TikTok, or LinkedIn through connected accounts.
- Credits
- Usage units for the La Lista platform, separate from media spend billed by ad networks.