This is a second attempt at an introductory post. The first one was 80 words. Honest, but thin. Here is the longer version.
Why LaLista exists
If you run a car dealership, you already know that your website and your listings on the big marketplaces are not enough on their own. You may have tried a marketing hire, an agency, or doing it yourself in the evenings. And you have probably watched good cars sit on the lot while buyers scrolled past them on Facebook and Instagram.
LaLista is built to fix exactly that, for car dealers in Germany and Sweden. We read the stock you already list online — in Sweden from your website or from Wayke, Blocket or Bytbil, in Germany from your online listings — and turn every car into its own ad on Facebook and Instagram. Each night we check your stock again: new arrivals get an ad, price changes are picked up, and sold cars are removed overnight.
What happens to each car
- We take the car's own photo and show the whole car, with the model and price set cleanly on top.
- We write a short ad text for it, in German or Swedish.
- We show the ad to people within driving distance of your lot.
- Meta's delivery shows the ads that people click more often.
The ads run under your dealership's name, from your Facebook Page. You share the Page with us once, with the "Ads" permission and nothing else. We run the ad account and the campaigns, so you never need a Meta ad account of your own. In Meta's ad information, your dealership is listed as the advertiser and payer, and the ads are already included in your monthly price.
Who this is for
Car dealers who want every car on the lot advertised on Facebook and Instagram without doing the work by hand. Lite covers up to 50 cars, Standard up to 200, and larger groups can talk to us.
What it costs
One fixed monthly price, with the ads included. There is no separate ad budget to set and no second bill. You can cancel any time from your account; the ads keep running until the end of the month you have paid for.
What we don't do
- We don't put anything on your website. No pixel, no script, no change to your privacy policy.
- We don't ask for your passwords or for full control of your Page.
- We don't promise sales figures. Your dashboard shows how many people saw each car and how many clicked through to it, updated every day. What happens on the forecourt is your team's craft.
What we believe about advertising cars
A dealer's stock changes every week, so the advertising should follow the stock rather than a campaign calendar. Every car deserves to be seen by the people nearby who are shopping for one. And the dealer's time is better spent with the people who call and visit than in an ad manager.
What comes next
This blog covers what we learn about advertising cars on Facebook and Instagram: how the ads are put together, the rules Meta enforces, how to think about the cost of marketing, and what we see working. If you think we have something wrong, tell us at info@lalista.io. We will update the posts that turn out to be wrong.
— The LaLista team
